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and information regarding The Ferraro Group clients in our Newsroom.

Joel Kaufmann

Joel Kaufmann

Joel Kaufmann joined The Ferraro Group in 2017 as Deputy Public Affairs Coordinator after interning with the firm during the 79th session of the Nevada State Legislature. Mr. Kaufmann monitors and reports on public meetings conducted by state and local government bodies as they pertain to clients’ interests. He assists the Public Affairs team with ballot questions and political campaigns by providing opposition research, social media, and media tracking. Additionally, he tracks state and local political races and assists with election reports that are provided to clients. Mr. Kaufmann covers policy issues such as, but not limited to, healthcare, energy, labor, technology, banking, and insurance.

Mr. Kaufmann holds a B.A. in Political Science and International Affairs from the University of Nevada, Reno. His emphasis was energy and environmental policy. He discovered his passion for policy serving as a student lobbyist during the 78th session of the Nevada State Legislature. During his time as a student lobbyist, he monitored all legislation pertinent to higher education and reported to the student body. Prior to joining The Ferraro Group, Joel worked for Dirt Tricks Inc., as the Assistant Manager of Inside Sales. In this position, he managed social media marketing campaigns that increased sales and customer engagement.

Mr. Kaufmann grew up in Northern Nevada and lives in Reno, Nevada. In his free time, Joel enjoys reading, yoga, cooking, and exploring the Sierra Nevada mountains.



Save   Dec 18, 2017     Comments Off on Joel Kaufmann Read More

Krista Gilbertson

KG HeadshotKrista Gilbertson joined The Ferraro Group in 2017 as a Senior Account Executive in the Las Vegas office and oversees public relations, client relations, media relations, social media coordination and community relations for various clients.

Before joining The Ferraro Group, Ms. Gilbertson was the Public Relations Specialist for MGM Resorts International where she oversaw the PR efforts for the family-friendly attractions, guest pools and diversity initiatives for all MGM Resorts properties in Las Vegas. She also worked with international media from the UK and Brazil along with diversity media for LGBT, African-American, Latin American and Green/Sustainability outlets.

Ms. Gilbertson got her professional start in PR in 2011 as the Account Coordinator for PR Plus working with entertainment and hospitality clients, such as Silverton Casino Hotel, Hash House A Go Go, The Pawn Stars and comedian George Wallace.

A Las Vegas native, Ms. Gilbertson graduated from the University of Nevada, Las Vegas in 2011 with a Bachelor of Arts degree in Journalism and Media Studies with an emphasis in Integrated Marketing Communications.


Save   Mar 17, 2017     Comments Off on Krista Gilbertson Read More

Lauren Silverstein

laura_silversteinLauren Silverstein joined The Ferraro Group in 2016 as a Senior Account Executive and oversees the development and implementation of public relations efforts, media relations, social media, and community outreach campaigns for various clients.

Ms. Silverstein joined the public relations industry in 2014 and supported publicity and promotional tactics for a wide variety of clients in the hospitality, entertainment, travel and tourism industries. Ms. Silverstein has created campaigns to raise money for a number of Las Vegas charities in her career, such as Susan G. Komen of Southern Nevada, The Animal Foundation, and Three Square Food Bank.

Originally from Boston, Ms. Silverstein attended college in Flagstaff, Ariz., where she earned a Bachelor of Science degree in Communications from Northern Arizona University. Before starting work in public relations, she spent 10 years working in marketing and promotions in radio broadcasting in different markets, including Tucson, Boston, Portland, and Las Vegas.

Ms. Silverstein moved to Las Vegas in 2007 and worked for a variety of radio groups where she created promotions for an array of local and national clients, such as Live Nation Concerts, AEG Live, Disneyland, Legoland, and the Las Vegas 51s. She also has helped oversee and coordinate many popular events, including the 107.9 Miller Lite Poolside Concert Series, Sunny 106.5’s Ice Cream Sunday, KWNR’s Toys for Tickets, as well as the inaugural iHeartRadio Music Festival in 2011 at the MGM Grand Garden Arena.



Save   Jun 29, 2016     Comments Off on Lauren Silverstein Read More

Michael Sullivan

michael sullivan headshot

Mr. Sullivan will oversee local government public affairs for The Ferraro Group.  Prior to joining the firm, he was Vice President of State Government Affairs for Porter Gordon Silver Communications.  Mr. Sullivan was also president of his own government affairs firm, Knight Government Affairs, and a partner in Paladin Advertising, a southern Nevada political consulting agency.

Mr. Sullivan has managed campaigns and provided government affairs services in Nevada since 1990.  He currently oversees a number of high profile clients on local government issues in a variety of industries, including transportation, banking, the public sector and telecommunications to name a few.
Additionally, he has been a registered lobbyist in Carson City for more than a decade.

Raised in Southern Nevada, Mr. Sullivan attended the University of Nevada, Reno and graduated with a degree in journalism.  During his time on campus, he was editor of the school newspaper Sagebrush. His first job was with the Las Vegas Sun newspaper where he worked as a reporter under the direction of former Nevada Governor Mike O’Callaghan.

Because of his experience in the journalism and political worlds, Mr. Sullivan knows through years of experience how best to frame a client’s issue so it has the best chance of being successful.

Email:   May 02, 2016     Comments Off on Michael Sullivan Read More

Barbara Smith Campbell

barbaraBarbara Smith Campbell joined The Ferraro Group as Principal in February 2015. Ms. Campbell’s responsibilities at the firm include overseeing state taxation and regulatory affairs issues for the firm’s broad base of clients. Prior to joining the firm Ms. Campbell was Principal of Consensus LLC, a consulting firm providing strategic tax planning for businesses located or planning to locate in the State of Nevada. Preceding the formation of Consensus LLC, Ms. Campbell served as the Chairman of the Board of the Nevada Tax Commission and concurrently, Vice President of Finance for MGM Grand Resorts Development, a subsidiary of MGM Mirage. Prior to its merger with MGM Mirage in 2005, Ms. Campbell was Director of Finance for Mandalay Development.

Under the business brand of Consensus, Ms. Campbell has represented Apple Inc., Boyd Gaming, Brownstein Hyatt Farber Shreck, Employers Insurance, Harrah’s Operating Group, Lionel Sawyer and Collings, Fulbright and Jaworski, MGM City Center, McDonald Carano Wilson, Molasky Group of Companies, Nevada Certified Court Reporters Board, Nevada Mining Association, Nevada Golf Course Owners Assn., Reno Tahoe Airport Authority, Rice Silbey Reuther Sullivan, Saint Mary’s Regional Medical Center and Whittier Trust Company of Nevada.

Ms. Campbell’s 20 years of experience on the tax commission give her a unique insight into Nevada taxation procedures, experience that she uses to help companies implement proper administration of tax law and gauge the impact of tax legislation, tax regulations and tax initiatives on their business..

From 1991 to 1995 Ms. Campbell was a White House Cabinet Appointee under the President George H. W. Bush administration on the Federal Home Loan Bank of San Francisco, where she served as Chairman of the Audit Committee.

Ms. Campbell recently served as a Board Member of American Pacific Corporation (Public, NASDAQ:APFC), prior to it being taken private and recently retired as a Trustee of the Donald W. Reynolds Foundation. She was a gubernatorial appointment to the Silver State Health Insurance Exchange that implemented the Affordable Care Act in Nevada and was its Chairman until February 2015. Past Board positions include Advisory Board Member of AMERCO (Public, NASDAQ:UHAL), parent company of U-Haul International and is immediate past Chairman of the Board of Nevada Taxpayers Association and many other non-profit boards. She currently serves as a member the Community Board of St. Mary’s Regional Medical Center.

Ms. Campbell attended the University of Santa Clara and the University of Nevada Reno and graduated with a Business Administration degree in Economics.

Email:   Feb 17, 2015     Comments Off on Barbara Smith Campbell Read More

Joe Rahmeyer

Joe Rahmeyer joined The Ferraro Group in 2006. As Office Manager he is responsible for organizing and coordinating office operations and services and maintaining records in order to ensure organizational effectiveness and efficiency.

Email:   Jun 20, 2014     Comments Off on Joe Rahmeyer Read More

Krystal Pyatt

Krystal Pyatt joined The Ferraro Group in 2016 and is the company’s Public Relations and Social Media Account Executive in the Reno office. She is responsible for overseeing public relations efforts, creating strategic public relations plans and developing and overseeing social media and marketing campaigns.

Prior to working for The Ferraro Group, Ms. Pyatt served for three years as an Interactive Marketing Manager and Publicity Manager for Circus Circus Reno where she cultivated attention for the various events in Downtown Reno as well as the property as a whole. Before joining Circus Circus, she gained experience with the University of Nevada, Reno Media Relations Office, Big Brothers Big Sisters of Northern Nevada and OCG Creative. A native to Reno, Ms. Pyatt graduated from the University of Nevada, Reno with a bachelor’s degree in Journalism.

In her spare time Ms. Pyatt enjoys writing. She is currently authoring two suspense novels.

Email:   Jun 20, 2014     Comments Off on Krystal Pyatt Read More

Gabriele McGregor

profileGabriele McGregor joined The Ferraro Group in 2013 as Public Affairs Coordinator after interning with the firm during the 77th Session of the Nevada Legislature. Her role includes monitoring and working with regulatory, local government, and state government bodies to represent the needs of our clients and providing assistance on multiple levels for campaigns.

Ms. McGregor originally hails from Pinckney, Michigan. She moved to Ann Arbor when she began her studies at the University of Michigan, where she earned her B.A. in Psychology with a minor in Political Science. While working towards her degree, she served as a research assistant in Department of Psychology with Dr. Nnamdi Pole.

Ms. McGregor earned her J.D. at the University of Alabama School of Law. During her studies there, she served as an editor for the Law & Psychology Review and joined the legal fraternity Phi Delta Phi. She also worked as a research assistant for the Honorable Joseph Colquitt. After her graduation from law school, Ms. McGregor returned to Michigan, where she spent a year and a half working at a boutique litigation firm in Ann Arbor, with her practice focusing primarily on post-divorce custody litigation. She co-authored the article “The Alien Claims Tort Act: A Primer”, which was published in the May 2012 issue of the Business Torts Journal of the American Bar Association.

Ms. McGregor came to Nevada in the summer of 2012 as a field organizer with the Obama campaign, where she was responsible for recruiting, organizing, and managing community volunteers and implementing and executing campaign strategy.

Email:   Jun 20, 2014     Comments Off on Gabriele McGregor Read More

Raquel Sanchez

Raquel Sanchez joined the Ferraro Group PR firm in 2011 as a Senior Account and Social Media Manager and oversees public relations, client relations, creating press releases, assisting with marketing strategies, media relations, social media coordination, community relations, business development, and day-to-day operations of the Las Vegas office.

Before joining The Ferraro Group team, Ms. Sanchez was the Public Relations and Marketing Manager for the Loews Las Vegas Resort. In 2010, Ms. Sanchez started working freelance PR and was hired by many reputable Las Vegas clients working directly with them in public relations, social media, marketing and business consulting. Past clients include Sambalatte, Vegas VIP, MIXT Cosmetics, Hip Hop International, and the fresh52 Farmers Market.

Prior to working in Las Vegas, Ms. Sanchez was based out of San Francisco where she owned a freelance fashion production and communications company called Flygirl Productions. Her company managed models, artists, dancers and fashion stylists while contracted to coordinate, produce, and promote small to large events and fashion shows all across the Bay Area.

A Northern California native, Ms. Sanchez grew up in the San Francisco Bay Area and studied at CCSF with the opportunity to study abroad at the Scuola Leonardo di Vinci in Florence, Italy. In her spare time she volunteers and donates to The Shade Tree of Las Vegas, Helping Hands of Las Vegas, Big Brother Big Sister of Las Vegas and Homeless Helpers.

Email:   Jun 20, 2014     Comments Off on Raquel Sanchez Read More
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